Friday, 11 February 2011

Evaluation: Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
During the preliminary task we learnt many things that we used and developed in the full product. Planning and preparation is very important as it provides a backbone for the final sequence. Planning the product would have been very difficult without doing the preliminary task first. However, the full product planning was more in depth than the preliminary as it required more actors, locations and costumes.















Doing the preliminary task before meant we had an idea of timing and how long filming would take and how long post-production would take, this meant we met deadlines. Also, the preliminary task meant we were more confident using the camera. This meant we had no filming problems and therefore oculd complete the task within the deadlines.

When doing the preliminary task, we only used simple aspects of Premier Pro however in the main task we used more complicated effects. The preliminary task had no specific target audience so we found out during the main task how much a target audience can influence many factors of the film including the plot, costume, shots, music and titles.












The main thing I have learnt is how much editing software can add to the film. During the preliminary task we focused mainly on the shots and continuity whereas making the film we could use effects and sound to add to the film. The uses of post-production can competely change a films effect even with the same shots. I also learnt how much of an effect the target audience have on the film.

Wednesday, 9 February 2011

Evaluation: Question 5 (Answer)

Our target audience enjoys mystery so we created lots of questions that wouldn't have been answered until later on. As they enjoy TV shows like Monk etc. we made sure there was a chance for them to try to guess what happened by going back in time. They would ask questions like who is the lady? Why is she dead? Who are the men?










As the target audience enjoy Rock "n" Roll Indie type of music we decided to use a local indie band. This would attract the audience and hopefully make the film easy to remember. The band which we used was the band of the leading man. This could interest the target audience, because they are slightly-nerdy they would probably research the band. This again would cause the film to stick in their minds.










As the target audience is male, we decided to add a factor of danger and action. Men are usually attracted to films with lots of action so we decided to show a gun early on in the film.









We gave the film an old feel to it as the target audience enjoy old films. We decided to make it black and white and use old techniques like using blinds and big shadows. We also added a modern twist this should attract the audience more to the red and interest them more as it is slightly different.











The person we interviewed said he would like to continue watching the film as the story was left open and they was lots of questions. This is what we wanted from the target audience, as it was the opening of a film we wanted them to be interested enough to want to know who and why they killed the lady by leaving the story open. Another member of the target audience from Facebook said he liked the shots where the camera was a point of view shot that suggested someone was following them and watching them in the office.

Evaluation: Question 5 (Target audience interview)

Sunday, 6 February 2011

Evaluation: Question 2

How does your media product represent particular social groups?

The main social groups we represented was men and women. We used dominant representation of men andd women. The main man was shown to be strong and important and the subject whereas the main woman was shown to be the subject, the victim and less important.

In this screen shot above, the audience can see the man in a suit while working and sat down. Whereas the woman is stood up making a drink for the man. This shows residual ideology of women serving men, again supporting the idea that men are more important.

In the screen shot above, the audience see the woman dead. This shows her as the victim again reinforcing dominant representation. Also, using a run down area shows her as un-important. This is very common in film noirs, as it helps the plot thicken with the relationships between them.
We also used costume to represent this too. The man is wearing a dark suit, this shows him as business like amd cold, unhappy, angry. The woman on the other hand is wearing a red dress, this shows she is a much happier. We decided to keep the colour in to represent her bringing colour into life so it is more effective when she dies.